We are looking for an experienced Brand manager who will be responsible for current strategy and have passion for uncovering consumer insights.
- Analyze how our brand is positioned in the market and crystalize targeted consumers insights
- Take brand ownership and provide the vision, mission, goals and strategies to match up to
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
- Analyze the brand and current strategy and highlighting areas of weaknesses
- Source suppliers and products that fit with the context of the brand.
- Develop high quality and effective marketing materials that align correctly with the overall brand strategy.
- Present the brand strategy to directors and sales and marketing teams at internal meetings and conferences.