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Brand Manager

Job description


We are looking for an experienced Brand manager who will be responsible for current strategy and have passion for uncovering consumer insights.


Job responsibilities


- Analyze how our brand is positioned in the market and crystalize targeted consumers insights
- Take brand ownership and provide the vision, mission, goals and strategies to match up to
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
- Analyze the brand and current strategy and highlighting areas of weaknesses
- Source suppliers and products that fit with the context of the brand.
- Develop high quality and effective marketing materials that align correctly with the overall brand strategy.
- Present the brand strategy to directors and sales and marketing teams at internal meetings and conferences.


Required qualifications


- BS/MS degree in marketing or a related field
- At least 4 years of experience as Marketing/Brand manager
- Experience of the full marketing mix is essential
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Drive for results and leaderships skills
- Highly creative with ability to think out of box
- Budget-management skills and proficiency
- Advanced communication and interpersonal skills
- Strong research and analytical skills
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Up-to-date with latest trends and marketing best practices