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Inbound Marketing Manager

 
Job description

 

We are looking for a PPC Advertising Specialist to become a member of our fast-growing and innovative team. 

 

 

Job responsibilities

 

• Create and manage original content and thought-leadership pieces for whitepapers, case studies, infographics, videos, newsletters, blog posts etc; 
• Create the inbound strategy and content calendar based on customer insights; 
• To optimize marketing automation and lead nurturing processes through email, content, and social channels 
• Conducting customer, produce and manage competitor, and product research 
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies 
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts 

 

 

Required qualifications
 
• BSc/BA in marketing, communications or equivalent 
• Commercial awareness partnered with a creative mind 
• Efficient organizational and time management skills 
• Experience with Social Media strategy development and execution 
• Deep interest and knowledge in blogs, SEO, SEM, and business analytics 
• Experience with leading search engine ranking, traffic and analysis software 
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.) 
• Basic knowledge of HTML & JavaScript (an advantage)