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Marketing Officer

We are looking for a passionate Marketing Officer to plan and oversee the organization’s marketing activities and campaigns.

Job Responsibilities

  • Develop strategies and tactics to get the word out about the company and drive qualified traffic
  • Deploy successful marketing campaigns and own their implementation
  • Participate in content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, etc.
  • Produce valuable and engaging content for the website and blog that attracts and converts target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Be in charge of marketing budget and allocate/invest funds wisely
  • Measure and report performance of marketing campaigns, gain insight and assess against goals

Job Requirements

  • BS/MS degree in marketing or a related field
  • Spoken and written fluency in English
  • Proven experience in marketing
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Up-to-date with the latest trends and best practices in online marketing and measurement