We are looking for a passionate Marketing Officer to plan and oversee the organization’s marketing activities and campaigns.
Develop strategies and tactics to get the word out about the company and drive qualified traffic
Deploy successful marketing campaigns and own their implementation
Participate in content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, etc.
Produce valuable and engaging content for the website and blog that attracts and converts target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Be in charge of marketing budget and allocate/invest funds wisely
Measure and report performance of marketing campaigns, gain insight and assess against goals
BS/MS degree in marketing or a related field
Spoken and written fluency in English
Proven experience in marketing
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Up-to-date with the latest trends and best practices in online marketing and measurement