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Marketing Specialist

We are looking for an enthusiastic Marketing Specialist for conducting market research on consumer requirements, habits and trends.


Job Responsibilities

- Conduct market research on consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned


Job Requirements



- Bachelor’s degree in marketing, communications or relevant field
- Work experience as marketing specialist in IT company or in a similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Experience in marketing data analytics and tools
- Computer skills, including MS Office, marketing software and applications (Web analytics, Google Adwords etc.)
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Creative thinking and multitasking