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PPC Advertising Specialist

 
Job description

 

We are looking for a PPC Advertising Specialist to become a member of our fast-growing and innovative team. 

 

 

Job responsibilities

 

•    Participate in forming effective paid search strategies
•    Launch and optimize various PPC campaigns
•    Oversee accounts on search platforms (e.g. Google AdWords, Bing)
•    Be involved in keyword selection and audience targeting
•    Monitor budget and adjust bids to gain better ROI
•    Track KPIs to assess performance and pinpoint issues
•    Monitor and administer web analytics dashboards, reports and key reporting tools and point out key areas of importance in accordance with client goals
•    Write attractive and concise texts
•    Suggest and develop new campaigns across multiple channels
•    Find ways to reduce risk of click fraud
•    Work closely with the other team members to meet client goals

 

 

Required qualifications
 
•    BSc/BA in Marketing, Digital Marketing or any related field; AdWords certification is a plus
•    Passion for Search and Internet marketing
•    Proven experience as a PPC Manager or Digital Marketing Specialist
•    Experience in data analysis and reporting
•    Proficiency in MS Excel, PowerPoint, and Word
•    Knowledge of SEO and digital marketing concepts
•    Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
•    Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
•    Understanding of HTML and XML is a plus
•    High levels of integrity, autonomy and self-motivation