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Product Marketing Manager

 

Job description

 

BetConstruct is looking for a Product Marketing Manager who will be responsible for the communication of the product values to the buyer personas (digital marketing) and product imperfection based on marketing data and client feedback.

 

 

Job responsibilities

 

- Plan and execute product marketing campaign across all online channels
- Communicate product values to the buyer personas to increase leads and clients (based on SMART goal agreed beforehand)
- Monitor and Evaluate product marketing campaigns results
- Implementing gained data from market and users to products imperfection
 

 

Required qualifications
 
- Experience in Digital Marketing and/or Product
- Strong understanding of digital marketing strategy (Inbound marketing certification is a plus)
- Experience with SEO, SMM, Content Marketing
- Experience with context ads (Google AdWords, Bing ads, etc)
- Experience with digital display ads (Google Display Network, Social Media ads, Programmatic buying)
- Strong understanding of UX basics
- Perfect English command